Why should a retailer trust that AI discovery actually outperforms the old way? Because you can A/B test it and measure the difference. home24, the German furniture retailer, did exactly that — and proved intelligent product surfacing beats traditional merchandising.
The result: home24’s AI product discovery improved conversion rates by 21% in A/B testing, proving that intelligent product surfacing significantly outperforms traditional approaches.
Proof, not promises#
Plenty of vendors promise discovery lifts; home24 measured one. By running AI-powered product discovery against its traditional approach on live traffic in a controlled test, it removed the guesswork. The 21% conversion improvement wasn’t a projection — it was the measured gap between intelligent surfacing and the status quo.
That rigor matters in furniture, where purchases are considered and high-ticket, and where surfacing the right products to each shopper makes a real difference to whether a substantial order happens.
How discovery AI works#
Discovery AI personalizes what each shopper sees based on behavior, surfacing relevant products as they explore — rather than showing everyone the same merchandised grid.
Three mechanics drive home24’s result. The engine personalizes surfacing, matching products to each shopper’s behavior and intent. It outperforms static merchandising, because relevance beats a one-size-fits-all layout. And it can be validated, with A/B testing proving the lift on real traffic.
Why testing makes the case#
The strategic value of home24’s approach is that it turns “AI helps” into “AI lifted conversion 21%, measured.” For higher-ticket categories especially, that evidence makes the investment decision easy — a controlled test on your own traffic shows exactly what intelligent discovery is worth. It also guards against the opposite risk: assuming a flashy feature helps when it doesn’t. Measure, and you know.
What this means for your store#
Any store can adopt both the technology and the discipline:
- Replace static merchandising with AI that personalizes product surfacing to each shopper.
- A/B test the change so you can prove the lift on your own traffic.
- Especially for considered purchases, let evidence — not assumption — guide the investment.
Intelligent discovery beats traditional surfacing. The way to be sure is to test it.
Bring discovery AI to your store with CartAmplify#
CartAmplify brings AI-powered product discovery to any store — Shopify, dropshipping, or marketplace. Intelligent surfacing you can test and prove, the way home24 measured a 21% conversion lift.
Related reading#
- How home24 Validated a 21% Lift from AI Search
- How Rappi’s AI Discovery Surfaces Products by Context
- How Crate & Barrel’s AI Discovery Lifted Conversion 44%
Figures cited from publicly reported home24 AI case studies. Results vary by catalog, traffic, and implementation.
