Blog

Notes from the team building CartAmplify.

Product updates, engineering deep-dives, and how merchants are using AI search and recommendations to lift revenue.

Amazon — AI Search case study cover for the CartAmplify blog

★ Featured

AI Search

How Amazon Uses AI Search to Drive the Majority of Its Sales

Most Amazon purchases start in the search bar. Here's how AI search turns billions of queries into sales — and how any store can apply the same playbook.

4 min read
Alibaba (Accio) — AI Search case study cover for the CartAmplify blog
AI Search

How Alibaba's Accio AI Search Lifted B2B Purchase Intent 40%

Alibaba's Accio AI sourcing search lifted purchase intent 40% over traditional search for B2B buyers. Here's how agentic AI search works and how to apply it.

3 min read
Stitch Fix — Browse AI case study cover for the CartAmplify blog
Browse AI

How Stitch Fix's AI Curation Lifts Satisfaction 75%

Stitch Fix's AI analyzes browsing, style quizzes, and purchases to curate selections, with most customers reporting higher satisfaction.

3 min read
North Face — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How The North Face's Weather-Aware AI Lifted CTR 60%

The North Face's AI discovery assistant uses weather data and preferences to guide product selection, lifting click-through 60%.

3 min read
Yves Rocher — AI Search case study cover for the CartAmplify blog
AI Search

How Yves Rocher Drove an 11x Higher Purchase Rate with AI

Yves Rocher's real-time AI recommendations achieved an 11x higher purchase rate than top-seller lists — even for anonymous visitors.

4 min read
ASOS (UK) — Browse AI case study cover for the CartAmplify blog
Browse AI

How ASOS Uses Browse AI to Lift AOV 25%

ASOS applies AI collaborative filtering to browsing — views, purchases, wishlists — to lift average order value 25%. Here's how browse AI works and how.

3 min read
Nike — AI Search case study cover for the CartAmplify blog
AI Search

How Nike's AI Search Supports $8B+ in Online Sales

Nike's AI-powered search and personalization match shoppers to relevant products, supporting $8.15B in 2025 online sales.

3 min read
Shopee — AI Search case study cover for the CartAmplify blog
AI Search

How Shopee's AI Search Powers Discovery at $100B GMV

Shopee's AI-powered search and gamification drive mobile-first product discovery, helping deliver $100B GMV (+28%) in 2024.

3 min read
Deliveroo (UK) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Deliveroo Plus Drives 40% More Orders with AI Discovery

Deliveroo's AI-powered discovery gets Plus subscribers to order 40% more each year. Here's how discovery AI compounds order frequency — and how to apply it.

4 min read
Zalando (Germany) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Zalando's AI Powers Discovery in 25 EU Markets

Zalando's AI fashion assistant drives discovery across 25 markets, lifting high-value interactions 40% and cutting returns up to 7%.

3 min read
Boohoo Group (UK) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Boohoo Group Lifts ROI Across Four Brands with AI

Boohoo Group deployed AI recommendations and merchandising across PrettyLittleThing, Boohoo, BoohooMAN and Karen Millen, lifting conversion and ROI.

3 min read
Zalando — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Zalando Lifted High-Value Interactions 40% with AI

Zalando's AI personalization drove a 40% rise in high-value interactions and a 7% drop in returns. Here's how recommendation AI works and how to apply it.

4 min read
Shopee — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Shopee's AI Recommendations Helped Drive $100B in GMV

Shopee's AI recommendation engine, with gamification and live commerce, helped drive $100B GMV in 2024 and more time on platform.

3 min read
Vinted (Lithuania) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Vinted's Recommendation AI Powers Resale at Scale

Vinted's AI recommendation engine surfaces relevant items across millions of unique secondhand listings, helping revenue grow to €813M (+36%) in 2024.

3 min read
H&M — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How H&M Uses AI Size Matching to Reduce Returns

H&M uses AI demand forecasting and personalized size/fit recommendations to cut returns and reduce unsold inventory. Here's how recommendation AI works.

3 min read
Amazon — AI Search case study cover for the CartAmplify blog
AI Search

How Amazon's AI Updates Prices 2.5 Million Times a Day

Amazon's AI updates prices ~2.5 million times daily, analyzing traffic, search trends, competitors, and inventory. Here's how AI-driven search and pricing.

3 min read
Pinduoduo — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Pinduoduo's AI Turns Social Signals into Demand

Pinduoduo's AI discovery surfaces products through social signals and group-buying, creating demand at scale. Here's how discovery AI works and how to apply.

3 min read
Bol.com (Netherlands) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Bol.com Grew 27% with AI Recommendations

Bol.com grew 27% with AI search and recommendations surfacing relevant products for millions of Benelux shoppers. Here's how recommendation AI works and how.

3 min read
Lamoda (Russia) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Lamoda's AI Browsing Drove 32% Sales Growth

Lamoda's AI-powered browsing personalization helped drive ~32% sales growth in 2024. Here's how browse AI works in fashion ecommerce and how to apply it.

3 min read
ASOS — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How ASOS Boosted Email CTR 75% with AI Recommendations

ASOS used AI-powered recommendations to lift email CTR 75% and average order value 25%. Here's how recommendation AI works — and how to bring it to your store.

4 min read
Spanx — Browse AI case study cover for the CartAmplify blog
Browse AI

How Spanx Uses Browse AI to Reduce Choice Overload

Spanx delivered a 100%+ conversion increase and $3.8M in incremental revenue with an AI stylist that removes purchase hesitation.

3 min read
ThredUp — AI Search case study cover for the CartAmplify blog
AI Search

How ThredUp's Natural-Language AI Search Aids Discovery

ThredUp's AI natural-language search let shoppers find more — tripling search term diversity — by understanding descriptive and trend-based queries.

3 min read
Decathlon (France) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Decathlon Lifted AOV 40% with Browse AI

Decathlon's AI-powered browsing raised AOV 40% by surfacing contextually relevant gear during exploration. Here's how browse AI works and how to apply it.

4 min read
Crate & Barrel — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Crate & Barrel's AI Discovery Lifted Conversion 44%

Crate & Barrel's AI-powered product discovery increased conversion 44% and revenue per visitor 128% through behavior-driven surfacing.

3 min read
home24 — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How home24 Proved a 21% Lift from AI Discovery

home24 A/B-tested AI product discovery and proved a 21% conversion lift over traditional surfacing. Here's how discovery AI works and how to apply it to your.

3 min read
SHEIN — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How SHEIN's AI Discovery Turns Trends into Sales

SHEIN's AI discovery engine reads real-time trend data to surface emerging styles across 600K+ listings. Here's how discovery AI works and how to apply it.

4 min read
Walmart — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Walmart's AI Discovery Drove 25% Online Sales Growth

Walmart's AI-enhanced product discovery and demand forecasting drove 25% YoY online sales growth while reducing stockouts.

3 min read
North Face — AI Search case study cover for the CartAmplify blog
AI Search

How The North Face Hit a 60% CTR with AI Search

The North Face's AI shopping assistant used conversational, weather-aware guidance to reach a 60% click-through rate. Here's how AI search works and how.

4 min read
Adlibris — Browse AI case study cover for the CartAmplify blog
Browse AI

How Adlibris Tripled Conversion with Browse AI

Adlibris's AI-powered browsing recommendations drove conversion 3x higher than before, helping shoppers discover more relevant products.

3 min read
Boohoo Group (UK) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Boohoo Group Lifts Conversion with Browse AI

Boohoo Group deployed AI-powered browse and merchandising across its brand family, lifting conversion by optimizing product display.

3 min read
Zalando — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Zalando's AI Discovery Cut Returns and Grew Revenue

Zalando's AI product discovery contributed ~20% of incremental revenue while improving relevance and reducing returns up to 7%.

3 min read
Under Armour — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Under Armour Turns Fitness Data into AI Recs

Under Armour's Connected Fitness platform uses AI to recommend products from workout data — base layers for cold regions, cooling gear for warm ones.

3 min read
Stitch Fix — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Stitch Fix's AI Surfaces Products Customers Want

Stitch Fix's AI surfaces products customers didn't know they wanted by analyzing feedback, quizzes, and purchases — lifting AOV 25%+ and repeat purchases 40%.

3 min read
Glovo (Spain) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Glovo Held 5-7x ROAS Across 1,000+ Vendors with AI

Glovo's AI-powered browse and ad platform scaled to 1,000+ vendors in under 3 months while holding 5–7x ROAS. Here's how browse AI personalizes product.

3 min read
Wildberries (Russia) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Wildberries' AI Discovery Drove 60% Turnover Growth

Wildberries' AI-driven product discovery helped drive 60% turnover growth in 2024 to over 4 trillion rubles. Here's how discovery AI works on a marketplace.

3 min read
Luxury Escapes — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Luxury Escapes Lifted Retargeting 89% with AI

Luxury Escapes used AI discovery to resurface personalized travel deals, lifting retargeting response 89%. Here's how discovery AI works and how to apply it.

3 min read
Decathlon (France) — AI Search case study cover for the CartAmplify blog
AI Search

How Decathlon Lifted RPU 224% with AI Search

Decathlon Belgium achieved 2.5x conversion, +40% AOV, and +224% revenue per user with AI-powered search and discovery. Here's how AI search works and how.

3 min read
Adidas — AI Search case study cover for the CartAmplify blog
AI Search

How Adidas Used AI Search to Lift Conversion 13%

Adidas reorganized search and category navigation with AI, lifting conversion 13% and AOV 259% in one month. Here's how AI search works and how to apply it.

3 min read
Ozon (Russia) — AI Search case study cover for the CartAmplify blog
AI Search

How Ozon's AI Search Helped Drive a 64% Revenue Surge

Ozon's AI-driven search and personalization played a key role in a 64% revenue surge in 2024. Here's how AI search works on a marketplace and how to apply it.

3 min read
Deliveroo (UK) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Deliveroo's AI Makes Plus Members Order 40% More

Deliveroo Plus subscribers order 40% more annually, driven by AI-powered personalized offers and recommendations. Here's how recommendation AI builds habit.

3 min read
Walmart — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Walmart Uses Recommendation AI to Lift Revenue

Walmart pairs recommendation AI with real-time demand signals to personalize shopping at massive scale. Here's how recommendation AI works and how to apply.

3 min read
ASOS (UK) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How ASOS Lifts AOV 25% with AI Outfit Recommendations

ASOS's AI recommendations drive a 25% AOV lift through personalized outfit suggestions based on each shopper's style. Here's how recommendation AI works.

3 min read
home24 — AI Search case study cover for the CartAmplify blog
AI Search

How home24 Validated a 21% Lift from AI Search

Furniture retailer home24 A/B-tested AI semantic search and proved a 21% conversion lift. Here's how semantic search works and how to apply it to your store.

3 min read
Allbirds — Browse AI case study cover for the CartAmplify blog
Browse AI

How Browse AI Cut Allbirds' Cart Abandonment 30%

Allbirds reportedly cut cart abandonment 30% and boosted mobile sales 60% with AI-optimized browsing. Here's how browse AI works on mobile and how to apply.

3 min read
Temu — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Temu's AI Discovery Pushed European GMV Past $15 Billion

Temu's AI discovery surfaces products through behavioral and social signals, helping push European GMV past $15B in 2025.

3 min read
Rituals (Netherlands) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Rituals Lifted Conversions 85% with AI-Powered Browsing

Rituals used AI to personalize browsing and predict conversion likelihood, lifting conversions 85%. Here's how browse AI works and how to apply it to your.

3 min read
Marks & Spencer (UK) — Browse AI case study cover for the CartAmplify blog
Browse AI

How M&S 'Style Tips' Uses Browse AI to Grow Sales

M&S's AI-powered Style Tips browsing tool offers in-context suggestions as shoppers explore, helping Fashion & Home sales grow 3.5% to £4.2bn.

3 min read
Adlibris — AI Search case study cover for the CartAmplify blog
AI Search

How Adlibris Grew Sales 49% with AI-Powered Search

Swedish bookstore Adlibris added AI search and recommendations and grew sales up to 49% with 3x higher conversion. Here's how AI search works and how.

4 min read
Glovo (Spain) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Glovo Scaled to 1,000+ Vendors at 5-7x ROAS

Glovo grew to 1,000+ advertising vendors in under 3 months with AI recommendation APIs, holding 5–7x ROAS. Here's how recommendation AI works and how.

3 min read
Boohoo Group (UK) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Boohoo Group Lifts Conversion with AI Product Discovery

Boohoo Group's AI discovery across PrettyLittleThing and Boohoo lifts conversion by optimizing how products are surfaced.

3 min read
Lamoda (Russia) — AI Search case study cover for the CartAmplify blog
AI Search

How Lamoda Grew Sales 32% with AI Search

Lamoda's AI-powered search and personalization helped grow sales ~32% in 2024. Here's how AI search works in fashion ecommerce and how to apply it to your.

3 min read
Boohoo — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Boohoo Grows Baskets with Recommendation AI

Boohoo integrated AI for personalized recommendations and trend prediction, driving larger baskets and higher conversion.

3 min read
Crate & Barrel — Browse AI case study cover for the CartAmplify blog
Browse AI

How Crate & Barrel Lifted RPV 128% with Browse AI

Crate & Barrel's AI-powered browse experience lifted revenue per visitor 128% by surfacing complementary products. Here's how browse AI works and how.

3 min read
Ozon (Russia) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Ozon's AI Discovery Helped Power 64% GMV Growth

Ozon's AI-powered discovery helped drive 64% GMV growth in 2024 by matching buyers with the right marketplace sellers. Here's how discovery AI works and how.

3 min read
Levi's — Browse AI case study cover for the CartAmplify blog
Browse AI

How Levi's 'Outfitting' AI Turns Browsing into Styled Looks

Levi's AI 'Outfitting' feature recommends styled looks during browsing and learns from customer choices, lifting engagement.

3 min read
Decathlon (France) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Decathlon's Recommendation AI Lifted RPU 224%

Decathlon's AI personalization achieved a 224% uplift in revenue per user by recommending products from behavior and sports preferences.

3 min read
Uniqlo — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Uniqlo's AI Recommendations Lift Sales 15-20%

Uniqlo's personalized AI recommendations lift sales 15–20%, with most frequent shoppers more likely to buy when given personalized experiences.

3 min read
Nike — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Nike's AI Discovery Powers Its Digital Store

Nike uses behavioral AI discovery across nike.com and the Nike App to personalize product selection, supporting $8.15B in projected 2025 online sales.

3 min read
Spanx — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Spanx's AI Discovery Doubled Conversion

Spanx achieved a 100%+ conversion increase with AI-powered discovery that helps shoppers find the right product in an expanding range.

3 min read
Temu — AI Search case study cover for the CartAmplify blog
AI Search

How Temu Uses AI Across Search, Demand, and Supply

Temu uses AI to forecast demand, optimize supply, and personalize search, helping push European GMV past $15B in 2025. Here's how AI search works and how.

3 min read
Temu — Browse AI case study cover for the CartAmplify blog
Browse AI

How Temu's Gamified AI Browse Feed Powers European Growth

Temu's AI-powered browse feed uses behavioral data and gamification to keep shoppers engaged, helping push European GMV past $15B.

3 min read
SHEIN — Browse AI case study cover for the CartAmplify blog
Browse AI

How SHEIN Builds Hyper-Personalized Feeds with Browse AI

SHEIN's AI browsing algorithms turn real-time trend and behavior data into hyper-personalized feeds for tens of millions of shoppers.

3 min read
Zara / Inditex — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Zara Lifted Completed Purchases 30% with AI

Zara's AI recommendation engine lifted completed purchases 30% by matching shoppers' aesthetic intent before they search.

4 min read
Walmart — Browse AI case study cover for the CartAmplify blog
Browse AI

How Walmart's AI Browsing Grew Ecommerce to 18%

Walmart's AI-powered browsing optimization helped ecommerce reach 18% of total revenue in FY2025, up from 15.4%. Here's how browse AI works and how to apply.

3 min read
Zalando — AI Search case study cover for the CartAmplify blog
AI Search

How Zalando's AI Search Lifted Time-on-Site & CVR

Zalando's AI personalization drove ~20% of incremental revenue, with better search relevance increasing time-on-site and conversion.

3 min read
Zara / Inditex — Browse AI case study cover for the CartAmplify blog
Browse AI

How Zara Uses Browse Data and AI for 2-3 Week Cycles

Zara analyzes online and in-store browsing with AI to predict demand, enabling 2–3 week design-to-shelf cycles and less unsold inventory.

3 min read
Target — AI Search case study cover for the CartAmplify blog
AI Search

How Target Plus Grew GMV ~50% with AI Search

Target Plus delivered nearly 50% GMV growth, powered by AI-enhanced search and discovery across an expanded marketplace.

3 min read
H&M — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How H&M Uses AI Discovery to Lift Conversion

H&M's AI-powered discovery matches shoppers to products by style, lifting conversion and retention. Here's how discovery AI works in fashion and how to apply.

3 min read
Pinduoduo — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Pinduoduo's AI Powers Social Commerce Growth

Pinduoduo's AI recommendation model surfaces products through social and group-buying signals, driving GMV growth. Here's how recommendation AI works and how.

3 min read
H&M — AI Search case study cover for the CartAmplify blog
AI Search

How H&M Uses AI Search to Convert and Retain Shoppers

H&M uses AI-powered search personalization and product matching to lift conversion and retention. Here's how AI search works in fashion and how to apply it.

3 min read
Rappi — Browse AI case study cover for the CartAmplify blog
Browse AI

How Rappi's AI Browsing Drove a 147% Revenue Lift

Rappi's AI-powered browsing personalization surfaced contextually relevant products, driving a 147% revenue lift and 102% CTR gain.

3 min read
Luxury Escapes — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Luxury Escapes Boosted Retargeting 89% with AI Recs

Luxury Escapes' AI recommendations resurfaced personalized travel deals, lifting retargeting response 89%. Here's how recommendation AI works and how.

3 min read
Flipkart — Browse AI case study cover for the CartAmplify blog
Browse AI

How Flipkart Personalizes Browsing for 400 Million Shoppers

Flipkart's AI-powered browsing serves 400M+ users and helped power 20–25% revenue growth in 2024. Here's how browse AI works at scale — and how to apply it.

4 min read
Vinted (Lithuania) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Vinted's AI Browsing Surfaces Millions of Listings

Vinted's AI browsing engine helps users discover relevant secondhand items across millions of unique listings, driving strong revenue growth.

3 min read
Rappi — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Rappi's AI Discovery Surfaces Products by Context

Rappi's AI-powered discovery surfaces contextually relevant products by behavior, location, and time — reportedly driving a 147% revenue lift.

3 min read
Klarna — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Klarna's AI Assistant Cuts Resolution to 2 Minutes

Klarna's AI assistant resolves queries in under 2 minutes (down from 11) and supports personalized recommendations that drive repeat purchases.

3 min read
H&M — Browse AI case study cover for the CartAmplify blog
Browse AI

How H&M Uses AI-Powered Browsing to Lift Conversion

H&M's AI-powered browsing surfaces relevant products by style and history, lifting conversion. Here's how browse AI works in fashion and how to apply it.

3 min read
Wildberries (Russia) — AI Search case study cover for the CartAmplify blog
AI Search

How Wildberries Grew Turnover 60% with AI Search

Wildberries grew turnover 60% to over 4 trillion rubles in 2024, with AI search and recommendations central to its scale.

3 min read
SHEIN — AI Search case study cover for the CartAmplify blog
AI Search

How SHEIN's Real-Time AI Search Turns Trends into Sales

SHEIN analyzes customer behavior and search data in real time to identify trends, helping it capture massive market share.

3 min read
Zara / Inditex — AI Search case study cover for the CartAmplify blog
AI Search

How Zara's AI Trend Analysis Helped Drive 7.1% Sales Growth

Zara's AI scans millions of data points to adjust offerings in real time, contributing to 7.1% sales growth and 7.2% gross profit growth.

3 min read
ASOS (UK) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How ASOS Lifts Email Engagement 75% with AI Discovery

ASOS's AI discovery reads viewing patterns and wishlists to surface relevant items, lifting email engagement 75% and AOV 25%.

3 min read
Temu — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Temu's Recommendation AI Drove $3B in Australian Sales

Temu's AI recommendation algorithms helped drive $3B in Australian sales in 2025 with sustained double-digit growth. Here's how recommendation AI works.

3 min read
Sephora — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Sephora Lifted AOV 25% with AI Product Discovery

Sephora's AI product discovery raised average order value 25% and repeat customers 17%. Here's how discovery AI works in beauty retail — and how to apply it.

4 min read
Flipkart — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Flipkart's AI Discovery Personalizes for 400M Users

Flipkart's AI-driven product discovery personalizes the experience for 400M+ users, contributing to 20–25% revenue growth.

3 min read
Etsy — AI Search case study cover for the CartAmplify blog
AI Search

How Etsy's AI Personalization Doubled Engagement

Etsy's AI-personalized pages nearly doubled engagement versus generic ones, driving deeper discovery. Here's how AI-powered discovery search works and how.

3 min read
Nike — Browse AI case study cover for the CartAmplify blog
Browse AI

How Nike's SNKRS App Uses Browse AI to Drive Hype

Nike's SNKRS app uses browsing-behavior AI to surface exclusive releases to the right shoppers, driving high conversion on limited drops.

3 min read
eBay — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How eBay's 'Shop the Look' AI Drives Cross-Sell

eBay's AI-powered 'Shop the Look' curates personalized outfit recommendations from shopping history, driving cross-sell.

3 min read
Adidas — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Adidas Lifted AOV 259% with Recommendation AI

Adidas deployed AI recommendations and lifted average order value 259%, conversion 13%, and revenue per user 18.5% in a single month.

3 min read
Zalando — Browse AI case study cover for the CartAmplify blog
Browse AI

How Zalando's AI Browsing Lifted Profitability 18%

Zalando's AI browsing assistant contributed to an 18% YoY profitability rise in Q2 2024 via better discovery and fewer returns.

3 min read
Wildberries (Russia) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Wildberries Pairs AI Browsing with Expansion

Wildberries grew turnover past 4 trillion rubles while expanding its pickup network 75%, with AI browsing optimization central.

3 min read
Etsy — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Etsy's AI Discovery Doubles Engagement on Unique Finds

Etsy's AI-powered personalized discovery yielded nearly 2x engagement, helping buyers discover unique handmade items. Here's how discovery AI works and how.

3 min read
Zalando (Germany) — AI Search case study cover for the CartAmplify blog
AI Search

How Zalando Cut Content Costs 90% with Generative AI

Zalando generates ~70% of campaign visuals with AI, cutting production from weeks to days and costs by 90%. Here's how AI-generated content powers discovery.

3 min read
Crate & Barrel — AI Search case study cover for the CartAmplify blog
AI Search

How Crate & Barrel Lifted Conversion 44% with AI Search

Crate & Barrel reportedly lifted conversion 44% and revenue per visitor 128% with behavior-driven AI search and recommendations.

4 min read
Walmart — AI Search case study cover for the CartAmplify blog
AI Search

How Walmart Uses AI Across Search and Forecasting

Walmart applies AI from supplier negotiation (68% success, 3% savings) to demand forecasting and search. Here's how full-stack AI makes search results buyable.

3 min read
Amazon — Browse AI case study cover for the CartAmplify blog
Browse AI

How Amazon's Browse Recommendations Drive Cross-Sell

Amazon's AI browsing recommendations drive a large share of cross-sell revenue, part of the ~35% of sales attributed to its recommendation engine.

3 min read
Amazon — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Amazon's Recommendation Engine Drives 35% of Sales

Amazon's AI recommendation engine is estimated to generate around 35% of company revenue. Here's how recommendation AI works and how any store can apply.

3 min read
Sephora — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Sephora Drives 3.2x Purchase Likelihood with AI

Sephora's AI-powered Beauty Insider program makes members 3.2x more likely to purchase via personalized recommendations.

3 min read
Alibaba / Taobao — Browse AI case study cover for the CartAmplify blog
Browse AI

How Alibaba's AI Handles 75% of Browse Queries

Alibaba's AI customer service, integrated into browsing, handles 75% of inquiries without human help — assisting discovery in the moment.

3 min read
Stitch Fix — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Stitch Fix's AI Styling Lifted AOV 40%

Stitch Fix's AI styling algorithm lifted average order value 40% and repeat purchases 40%, helping double revenue. Here's how recommendation AI works and how.

4 min read
Zalando (Germany) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Zalando's Fashion AI Lifts High-Value Actions 40%

Zalando launched its AI fashion assistant across 25 European markets, lifting high-value interactions 40% with personalized styling.

3 min read
Zalando (Germany) — Browse AI case study cover for the CartAmplify blog
Browse AI

How Zalando's AI Browsing Reached 500K+ Shoppers

Zalando's AI browsing assistant was used by 500K+ shoppers across 25 markets, personalizing the journey with localized styling.

3 min read
Marks & Spencer (UK) — AI Search case study cover for the CartAmplify blog
AI Search

How M&S Engaged 450K Shoppers with AI Style Discovery

M&S's AI style quiz engaged 450K+ shoppers, generating recommendations from 40M+ combinations. Here's how AI-driven discovery search works and how to apply it.

4 min read
Adidas — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Adidas's AI Discovery Surfaces Intent to Lift AOV 259%

Adidas's AI discovery surfaces the most relevant products by user intent, lifting AOV 259% and conversion 13% in a month.

3 min read
Rappi — AI Search case study cover for the CartAmplify blog
AI Search

How Rappi Boosted Revenue with AI Search

Rappi paired AI search with recommendations and saw double-digit conversion gains and faster discovery across Latin America.

4 min read
Marks & Spencer (UK) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How M&S's AI Wine Finder Shows the Power of Guided Discovery

M&S's AI Wine Finder uses preference-based recommendations to help shoppers choose wine, part of personalization supporting 6.1% revenue growth.

3 min read
Decathlon (France) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Decathlon Lifted Conversion 2.5x with AI Discovery

Decathlon used AI-powered discovery to lift conversion 2.5x by matching shoppers to gear by activity profile. Here's how discovery AI works and how to apply it.

4 min read
ASOS — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How ASOS Personalizes Feeds with Recommendation AI

ASOS's AI collaborative filtering reads viewing, purchase, and wishlist signals to tailor recommendations that lift conversion.

4 min read
Alibaba / Taobao — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Taobao Uses Recommendation AI to Lift AOV

Alibaba's Taobao runs one of the world's largest recommendation engines, lifting conversion and order value with real-time AI.

4 min read
Shopee — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Shopee's AI Discovery and Live Commerce Drove $100B GMV

Shopee's AI discovery engine combined with live commerce helped the platform reach $100B GMV (+28%) in 2024. Here's how discovery AI works and how to apply.

3 min read
Uniqlo — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Uniqlo's AI Assistant Personalizes Discovery

Uniqlo's AI-powered discovery and IQ assistant surface relevant items by style and season, reportedly lifting sales 15–20%.

3 min read
Allegro (Poland) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Allegro Uses AI Recommendations to Grow Merchant Sales

Allegro's AI-driven recommendations and product discovery help merchants reach more buyers across millions of listings. Here's how recommendation AI works.

3 min read
Allegro (Poland) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Allegro's AI Discovery Surfaces Relevant Items

Allegro's AI-powered discovery helps shoppers find relevant items across millions of listings, supporting strong marketplace growth.

3 min read
ASOS — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How ASOS's AI Discovery Lifts Email CTR 75%, AOV 25%

ASOS's AI discovery analyzes views, purchases, and wishlists to surface relevant items, lifting email engagement 75% and AOV 25%.

3 min read
Wildberries (Russia) — Recommendation AI case study cover for the CartAmplify blog
Recommendation AI

How Wildberries Pairs Recommendation AI with Logistics

Wildberries targets strong revenue growth in 2025, with AI recommendations and logistics optimization driving the platform.

3 min read
Sephora — Browse AI case study cover for the CartAmplify blog
Browse AI

How Sephora Lifts AOV 25% with AI-Powered Browsing

Sephora surfaces personalized recommendations as shoppers explore categories, lifting average order value 25%. Here's how browse AI works in beauty retail.

3 min read
Nordstrom — Browse AI case study cover for the CartAmplify blog
Browse AI

How Nordstrom Personalizes Browsing with AI

Nordstrom's AI-enhanced browsing surfaces relevant product and brand recommendations from past engagement, improving relevance.

3 min read
Rituals (Netherlands) — AI Search case study cover for the CartAmplify blog
AI Search

How Rituals Lifted Conversions 85% with AI Search

Rituals achieved an 85% conversion increase and 15% lower cost-per-acquisition with machine-learning-based search and targeting.

3 min read
Flipkart — AI Search case study cover for the CartAmplify blog
AI Search

How Flipkart's AI Search Drove 20-25% Revenue Growth

Flipkart's AI-driven search personalization helped fuel 20–25% revenue growth across 400M+ users. Here's how AI search works at scale and how to apply it.

3 min read
Alibaba / Taobao — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Alibaba's AI Discovery Lifts Conversion 35%

Alibaba's AI investment in product discovery across Taobao and Tmall has generated measurable ROI, reportedly lifting conversion 35%.

3 min read
Etsy — Browse AI case study cover for the CartAmplify blog
Browse AI

How Etsy Doubled Engagement with AI-Personalized Browsing

Etsy's AI-personalized homepages drove nearly 2x engagement versus generic pages. Here's how browse AI deepens exploration and purchase intent.

4 min read
Rituals (Netherlands) — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Rituals Used AI Discovery to Drive Peak Revenue

Rituals' AI-powered discovery and conversion optimization drove strong revenue growth ahead of peak season. Here's why discovery AI is especially powerful.

3 min read
Amazon — Discovery AI case study cover for the CartAmplify blog
Discovery AI

How Amazon's AI Discovery Beats the Industry Average

Amazon's AI discovery ranks products by predicted purchase probability, driving conversion well above the 2–3% industry average.

3 min read